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###The Hotel of 2052: One Hundred Words to Describe What Doesn’t Exist Yet
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The Hotel of 2052: One Hundred Words to Describe What Doesn’t Exist Yet
I’ve just returned from Berlin, where we participated as media partner at the International Hospitality Investment Forum.
Three intense days of meetings, analysis, and global perspectives on the future of hospitality. But amidst all the numbers and projections, I felt the need for a different kind of synthesis.
One that doesn’t just measure the future – but attempts to give it shape.
Over the past months, while working on Next Place Hotel – our manifesto-exhibition, opening next week during the Milan Fuorisalone – a single question kept returning:
What will a high-end hotel feel like in 2052?
My answer came in the form of a list.
One hundred adjectives.
A miniature dictionary meant to guide designers, brands, developers, and visionary entrepreneurs.
A creative exercise, yes – but also a strategic compass for those shaping tomorrow’s hospitality.
Architecture
The building as a living organism.
- Biomimetic
- Regenerative
- Adaptive
- Suspended
- Integrated
- Transparent
- Sculptural
- Climate-smart
- Hyperconnected
- Fluid
- Self-powered
- Silent
- Evocative
- Green-powered
- Multifunctional
- Immersive
- Sensorial
- Vertical
- Solar-passive
- Poetic
Interior Design
Not just furnishing – but shaping neuroaesthetic atmospheres.
- Biophilic
- Interactive
- Tactile
- Neuroaesthetic
- Calibrated
- Olfactory
- Light-intelligent
- Intuitive
- Mutable
- Custom-made
- Functional
- Restorative
- Explorative
- Transformable
- Acoustically harmonious
- Artisan-tech
- Emotional
- Sensory
- Smart
- Immersive
On-site Services
Where experience emerges from what you don’t see.
- Predictive
- On-demand
- Invisible
- Integrated personal trainers
- Robotized yet human
- Self-learning
- Emotional coaching
- Detox-oriented
- Meditative
- Nutritional
- Discreet
- Ultra-efficient
- Empathetic
- Uninterrupted
- Healing
- In-app
- Voice-controlled
- Customizable
- Quiet
- Ambient-driven
Experience
What lingers, when everything else is done.
- Transformative
- Introspective
- Contemplative
- Holistic
- Multi-sensory
- Memorable
- Empathic
- Spiritual
- Evolutionary
- Creative
- Hybrid physical-digital
- Time-fluid
- Personalized
- Slowed-down
- Visionary
- Poetic
- Immersive
- Regenerative
- Unique
- Unrepeatable
Invisible Technology
Silent, omnipresent, almost magical.
- Environmental
- Intuitive
- Zero-friction
- Human-like
- Anticipatory
- Seamless
- Protective
- Invisible
- Responsive
- AI-driven
- Sensitive
- Personalized
- Self-learning
- Minimalist
- Non-intrusive
- Predictive
- Ethical
- Hybrid
- Design-integrated
- Almost magical
No single property embodies all of these words – not yet.
But some are beginning to surface in the boldest projects and in new models that are already redefining luxury hospitality.
Next Place Hotel, opening in just a few days, is one of these signals: a space to experience and reflect, where some of these adjectives begin to take physical form.
One hundred words.
A new vocabulary.
We may not hold the future in our hands yet – but now, at least, we have the adjectives to describe it.
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