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Architectural and Cinematic Languages, in a unique script – Via Roma Apartments by ovre.design

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Four stylistically and dimensionally different apartments, united by a single, subtle, fil rouge: cinema. An architectural and design translation of four cinematic languages, four different ways of colouring film, four distinct styles of setting. The translation for the Via Roma Apartments project in Reggio Emilia was signed by ovre.design studio, which interpreted a broad concept. The project involved the renovation of a former bank located in the city centre, converted into a complex of four apartments of varying sizes (ranging from 70 to 250 square meters), intended for the hospitality sector, commissioned by the GHG Real Estate group. The brief presented by the client can be summarized as the desire for unique interiors, emotionally distinct yet sharing a common vision. Thus, the idea of cinema was born – unsurprisingly reflected in the street’s name, ‘Roma,’ the capital of Italian cinema. The spaces were meticulously designed, from custom-made furniture to cutlery, from faucets to lighting systems, from artistic objects to ceiling finishes: everything converges toward a total immersion in a film scene.

via Roma Apartments (Wes Anderson), Reggio Emilia, Italy, ovre.design <br /> Image copyright: @ovre.design®
via Roma Apartments (Wes Anderson), Reggio Emilia, Italy, ovre.design
Image copyright: @ovre.design®
via Roma Apartments (Wes Anderson), Reggio Emilia, Italy, ovre.design <br /> Image copyright: @ovre.design®
via Roma Apartments (Wes Anderson), Reggio Emilia, Italy, ovre.design
Image copyright: @ovre.design®

Wes Anderson, Pedro Almodóvar, Paolo Sorrentino, and Sergio Leone are the directors to whom the studio, founded by architect Giulia Delpiano and designer Corrado Conti, paid homage. On the first floor of the building are the smaller apartments, where the worlds of Wes Anderson and Pedro Almodóvar face each other. The first apartment is a tribute to Anderson’s highly chromatic imagery, with warm and vivid tones, as if bathed in constant sunlight. The 1960s and 1970s iconography, so characteristic of the director’s filmography, is reflected in the burgundy wainscoting that lines the walls of the living room and kitchen, as well as in the decorative details. The eccentric and strongly characterized personalities of his films’ characters come through in the furniture, also designed by ovre.design studio.

via Roma Apartments (Pedro Almodóvar), Reggio Emilia, Italy, ovre.design <br /> Image copyright: @ovre.design®
via Roma Apartments (Pedro Almodóvar), Reggio Emilia, Italy, ovre.design
Image copyright: @ovre.design®
via Roma Apartments (Pedro Almodóvar), Reggio Emilia, Italy, ovre.design <br /> Image copyright: @ovre.design®
via Roma Apartments (Pedro Almodóvar), Reggio Emilia, Italy, ovre.design
Image copyright: @ovre.design®

On the same floor, in the second apartment, we find the passion and emotional complexity of Almodóvar's films. His visual-linguistic repertoire is drawn upon, especially his ability to express characters’ emotions or psychological conditions through color. The colors most used by the director – red, yellow, and blue – are reinterpreted here in a bold and straightforward design. The geometric arrangement of elements contributes to a strong visual identity, while textures and materials add depth.

via Roma Apartments (Paolo Sorrentino), Reggio Emilia, Italy, ovre.design <br /> Image copyright: @ovre.design®
via Roma Apartments (Paolo Sorrentino), Reggio Emilia, Italy, ovre.design
Image copyright: @ovre.design®
via Roma Apartments (Paolo Sorrentino), Reggio Emilia, Italy, ovre.design <br /> Image copyright: @ovre.design®
via Roma Apartments (Paolo Sorrentino), Reggio Emilia, Italy, ovre.design
Image copyright: @ovre.design®

The second floor is entirely dedicated to Paolo Sorrentino and his baroque Italian cinematography. A rich, evocative style is echoed in the use of black and white marble in the kitchen and living areas, in the wall mouldings, and in the sharp contrasts of light and shadow. The colours are vivid and saturated, evoking the opulence typical of his settings, a blend of the surreal and the melancholic. The bedrooms and bathrooms are infused with a dreamlike atmosphere, echoing the ambiguity between reality and illusion often explored in Sorrentino’s films. The numerous references to Italy’s rich cultural heritage in his works, particularly the Renaissance, are here expressed through the choice of marbles, velvets, and golden finishes.

via Roma Apartments (Sergio Leone), Reggio Emilia, Italy, ovre.design <br /> Image copyright: @ovre.design®
via Roma Apartments (Sergio Leone), Reggio Emilia, Italy, ovre.design
Image copyright: @ovre.design®
via Roma Apartments (Sergio Leone), Reggio Emilia, Italy, ovre.design <br /> Image copyright: @ovre.design®
via Roma Apartments (Sergio Leone), Reggio Emilia, Italy, ovre.design
Image copyright: @ovre.design®

Finally, the fourth apartment is located on the third floor, spread over two levels covering 250 square meters, with a double-height room overlooking the main living area. From the entrance hallway, you are transported to the deserts of the old west, with a visual contrast between wide, sweeping shots and the close-up details typical of ‘spaghetti westerns’. The architectural script of the apartment is inspired by Sergio Leone, whose filmography is rich with suspense and close-up shots of facial details, repeated in the expansive staircase and the double-height living rooms. The warm, earthy tones of his dry settings are articulated in a palette of ochre, browns, and golds. The oppressive heat and intensity of the human context permeate every interior space, vast, textured, and rhythmically divided by geometric mouldings. Above all, emotion prevails — the same emotion one feels when discussing the latest auteur film in the foyer of a cinema.

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© Design Courier. Powered by Medelhan. Developed by Broadweb.80