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Cutting Through the Rhetoric: Architecture According to Paolo Conrad Bercah

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“An architect is both an artist and a technician.” Paolo Conrad Bercah knows this dual role intimately. As founding director of c-b a, his practice defies easy categorization – balancing rigorous technical precision with a poetic, often rebellious, aesthetic vision.

With roots in Milan, Berlin, New York, and beyond, Bercah’s approach is anything but provincial. He draws from an international career shaped by encounters with great masters like Aldo Rossi and I. M. Pei, yet remains deeply rooted in the specificities of place. His is a kind of “bare architecture” – no frills, no rhetorical greenwashing, just form distilled to its radical, functional essence.

From hand-drawn beginnings to today’s digital tools, his journey charts a shift from craftsmanship to computation, without ever losing sight of architecture as discovery – an open-ended process of questioning, not just solving. Whether sketching freely or managing full-scale urban developments, Bercah’s work is always an act of critical investigation, guided by an idea of time that resists urgency and honours depth.

In this conversation, we delve into that mindset: where function becomes beauty, constraints become opportunities, and every project begins with a return to the root of the problem.

Summer House I, Siena, Italy <br /> Image copyright: @c-b a conrad-bercah architects
Summer House I, Siena, Italy
Image copyright: @c-b a conrad-bercah architects
Summer House II, New York, USA <br /> Image copyright: @c-b a conrad-bercah architects
Summer House II, New York, USA
Image copyright: @c-b a conrad-bercah architects

You often speak of the “bare architectural form” – a pursuit of essentiality. In an era of either hyper-technological aesthetics or superficial naturalism, how do you ensure each project communicates only what’s necessary?

It’s an ambition, really – a difficult one. Sometimes you get closer, sometimes you don’t. Think of Leon Battista Alberti’s idea of concinnitas: a perfect balance where adding or subtracting anything would worsen the result. That’s the ideal – like Mozart is for music. Most of us do what we can.

To work towards this clarity, one must understand the dominant rhetorics of the time. Today, it's techno-fetishism or a kind of greenwashing – the belief that sticking trees on buildings somehow solves climate change. It doesn’t. Take the “vertical forest” idea: it’s marketing fluff. Just to offset the CO₂ from air traffic over Milan, we’d need 18,000 of them.

Architecture has become a scapegoat for global emissions, when the real culprits – AI, digital waste, systemic overproduction – are left untouched. Amidst this, beauty has become something to be measured by protocol.

True architecture, like poetry, is rare. It’s where technical rigour meets artistic intent. It takes both the architect and an enlightened client – like a child needing both parents. That creative tension is where the real work begins.

You’ve criticised both techno-fetishism and greenwashing in architecture. What do you see as the biggest misconceptions around sustainability today, and how can architecture respond to environmental challenges without falling into cosmetic or ideological traps?

The problem is that “sustainability” has become a kind of all-purpose mantra – a banner anyone can wave, regardless of what they’re actually doing. Everything sounds the same now. It’s like the Sanremo Festival: different acts, same song. No surprise, no spark.

In architecture, it’s worse. There’s no real critique anymore –  just PR. Press releases for social housing, luxury flats, museums... they all use the same language: recycled materials, energy efficiency, low-carbon footprint. Important, yes – but depressingly formulaic.

The real issue is that aesthetic quality has been sidelined. Architecture is still an art, or at least it should be. If we focus only on energy performance and compliance, then what’s left? Engineers could handle it all – and often do.

Take the Olympic Village in Milan. It’s branded as sustainable, but it’s basically a profit-led student dorm charging €650 for half a room. It looks more like a prison. And this is what visitors from 180 countries will see. For a city that calls itself a design capital, it’s a global embarrassment.

So yes – sustainability matters. But without cultural, spatial, and aesthetic thought, it’s just an empty slogan.

Bercahaus, Berlin, Germany <br /> Image copyright: @c-b a conrad-bercah architects
Bercahaus, Berlin, Germany
Image copyright: @c-b a conrad-bercah architects
Bercahaus, Berlin, Germany <br /> Image copyright: @c-b a conrad-bercah architects
Bercahaus, Berlin, Germany
Image copyright: @c-b a conrad-bercah architects

Your design approach focuses on creating “pure aesthetic experiences” rooted in extreme functional specificity. Can you give us an example where this philosophy led to something truly innovative?

One of the clearest examples is the Bocconi University campus. Bocconi, to its credit, acted like an enlightened client. They held proper international competitions – but crucially, didn’t stack the jury with local bureaucrats or friends of friends. Instead, they brought in real critics, like Kenneth Frampton, arguably the most important architectural thinker of our time.

The result? Two extraordinary buildings: one by Grafton Architects and the other by SANAA. These are, without question, two of the most remarkable pieces of architecture built in Italy in the past 20 years. Yes, they’re expensive – curved glass, complex structures – but Bocconi is a top business school. They could’ve played it safe and built another anonymous box, and they didn’t.

Sadly, this kind of ambition is the exception. Today, most public competitions are rushed, underfunded, and handled poorly – launched over Christmas or August, judged without a single architect on the panel. It’s like awarding the Nobel Prize for Literature using a jury of petrol station owners. Architecture requires time, understanding, and cultural investment. Without that, you just get soulless buildings – and missed opportunities.

One of c-b a’s core principles is to avoid rushed decisions and to give each solution the time it truly needs. In a field driven by tight deadlines and financial pressure, how do you manage to uphold this reflective approach without sacrificing operational effectiveness?

You do what you can. Sometimes a competition lands on your desk on 18 December with a deadline of 10 January – you’ve got two options: either you pass, or you try to patch something together. But let’s be honest, great architecture rarely comes from panic mode.

This approach works far better with private clients – say, a private home or a university like Bocconi, which has the resources and the vision to give projects time. But public competitions? Or anything involving property funds? That’s another story.

A colleague recently told me he was mid-discussion with two fund managers about a complex project. At some point, they simply said: “That’s it, we’ve used up all the hours allocated for this.” As if it were a spreadsheet – as if creativity had an hourly rate.

That kind of thinking might work in finance, but not in architecture. You can't tell Picasso, “Have the painting ready by tomorrow at 9am.” Good design takes time – not just for quality, but for meaning.

Bercahaus, Berlin, Germany <br /> Image copyright: @c-b a conrad-bercah architects
Bercahaus, Berlin, Germany
Image copyright: @c-b a conrad-bercah architects

You’ve worked across cities as different as Milan, Berlin, New York and Rome. How have these contrasting contexts shaped your design approach? And how do you root a project locally without losing sight of a broader, international vision?

Working in such varied cities has been a lesson in contrasts – not just in aesthetics or regulation, but in mindset. Take Germany, for instance: deeply structured, a culture shaped by rules and systems. In Italy, we invented the entrepreneur during the Renaissance – the merchant who took risks, got his hands dirty, and changed the game. It’s a completely different energy.

Being immersed in radically different environments forces you to question your own assumptions. You adapt – but you also reflect. It creates an internal dialogue: what works here, what doesn’t, and why? It sharpens your understanding of both the foreign and the familiar.

To truly embed a project in its context, you have to learn the local "rules of the game" – not just zoning laws, but cultural codes, unspoken rhythms. At the same time, living and working internationally gives you the tools to see your own culture from the outside, with fresh eyes.

It’s like playing cards – unless everyone agrees on the rules, there’s no game. And that’s the heart of it: designing with local sensitivity, but with a global perspective in your back pocket.

Your design approach combines critical inquiry with a kind of ‘naïve’ exploration – exposing problems at their root to rethink typologies. What have been the key moments of discovery in your practice, and how have they shaped your way of working?

One pivotal shift happened early in my career. I graduated in the US in 1996, just as the profession moved from a largely analogue craft – ink, tracing paper, rapidographs – into full-blown digital. Within two years, we’d gone from hand-drawing to modelling entire buildings on screen.

3D software completely changed the game. It allowed us to “build” digitally – doors, walls, finishes – and get automatic quantities and surface areas. It’s powerful, but it also pushed architecture into a more rigid, efficiency-driven space.

The problem is, these tools are brilliant for refining an idea, but not for finding it. They don’t leave room for uncertainty, for that messy, intuitive trial and error that’s so vital early on. That’s why, after 25 years, I returned to freehand drawing. No purpose, no outcome in mind – just the act of drawing as a form of thinking.

It’s a bit like cycling with no destination. You’re not going to the supermarket – you’re just riding to ride. And in that open, purposeless space, discoveries happen. It might seem inefficient, but for me, it’s essential. That’s where the real ideas emerge.

Paolo Conrad Bercah  <br/> Founder c-b a conrad-bercah architects
Paolo Conrad Bercah
Founder c-b a conrad-bercah architects
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