The design pays deep homage to the Al Najd region, the cradle of the Al Saud dynasty, known for its earthy mud-brick structures and the evocative remnants of old Al Diriyah. Here, heritage is not replicated, but reinterpreted with a refined eye. The signature triangular ventilation windows typical of Najdi homes are transformed into softly lit fragrance niches. Meanwhile, the vivid blue wooden window frames from homes in the mountainous western regions – Medina and Mecca – inspire the display alcoves for incense, their hues echoing both memory and modern craftsmanship.

Spatially, the boutique draws visitors in with a clear visual axis visible from the outside. Concentric circular layers guide the journey inward, leading to a central perfume bottle – the conceptual heart of the space. While much of the store references deep-rooted heritage, this core installation speaks of curiosity and what lies ahead. It’s a subtle gesture toward Saudi Arabia’s evolving identity and its ambitious vision for the future.