Leff elaborates: “We wanted the interiors to feel classic Upper East Side, but elevated. Every material – from the European oak floors to the Calacatta marble, the bespoke millwork to the sculptural light – it was all chosen to speak to a buyer who appreciates both heritage and innovation.”

The result is nothing short of cinematic. Kitchens feel like art installations, with stained Ash cabinetry, fluted glass uppers, and polished Bianco Ice marble. Powder rooms become pink marble jewels. Light pours through floor-to-ceiling windows crafted by Polito Serramenti in Borgosatollo, Italy – framing skyline views that stretch from Central Park to the East River. Still, for all its design drama, THE 74 is grounded in livability. The amenity suite is quietly brilliant – spaces conceived not for spectacle but for serene, modern living.

“Our buyers want their homes to reflect their lifestyle,” Leff notes. “So we created serene, intimate spaces for entertaining, wellness, and relaxation.” Think a library lounge with a wet bar and private garden. A dining suite with city-lights views and a catering kitchen. A children’s playroom bathed in daylight. A fitness center and Pilates studio placed high in the building to soak up the skyline.

“The amenities at THE 74 are modern and luxurious, intimate and private,” adds Barbara Russo, Director of Sales at Douglas Elliman Development Marketing. “Elad Group has curated the perfect suite of offerings to complement a modern lifestyle on the Upper East Side.”