What's New? Triple the Inspiration

Maison&Objet’s celebrated What’s New? concept returned with a vengeance, offering three distinct spaces brimming with fresh ideas: 

What’s New? In Hospitality by Julien Sebban. Sebban’s space was a surreal retreat called Hôtel Uchronia, where fluid forms, optical illusions, and fabric-draped dreamscapes merged comfort with audacity. Collaborating with esteemed partners, the design came to life through Treca Paris, which crafted the custom round bed, and Tonester Paints, which developed the bespoke color palette. A bar that shifted personalities from day to night and a Master Bedroom with Salvador Dalí-inspired touches turned this into a haven of sensory wonder.

What’s New? In Retail by François Delclaux. Delclaux’s concept store masterpiece was a playground of imagination. Divided into themes like Curiosity Cabinet and Natureculture, it showcased avant-garde pieces through poetic contrasts and trompe-l'œil illusions. Animated displays and hands-on coaching brought a practical edge for retail professionals.

What’s New? In Decor by Elizabeth Leriche. Leriche transformed her hall into a labyrinth of surreal environments, from a hypnotic forest to a corridor of curiosities. Inspired by André Breton, the journey celebrated the subconscious, awakening a childlike sense of wonder in every visitor.

Curatio: A Love Letter to Collectible Design

One of the most talked-about spaces this year was Curatio, a stunning showcase curated by German designer Thomas Haarmann. Nestled in Hall 7’s Signature sector, Curatio lived up to its name—Latin for “care”—by spotlighting fifteen designers whose works combined artistry and functionality with impeccable craftsmanship.
Haarmann’s scenography was a sensory spectacle, where opposites collided in harmony: crystal met raw concrete, sleek forms danced with retro influences, and materials told stories of past and present. This bold interplay invited visitors to see design through a narrative lens, emphasizing emotion over mere admiration.
With names like WonderGlass, Imperfettolab, and Zieta Prozessdesign, the space became a treasure trove of collectible pieces, offering decorators and architects endless inspiration for luxury projects.

Tomorrowland: A Festival of Design and Storytelling

The legendary festival Tomorrowland made its Maison&Objet debut, and the result was pure magic. Known for its grandiose stages and enchanting experiences, Tomorrowland showcased how design and storytelling are inseparable.
Visitors were transported into a world where every element, from the largest installations to the smallest details, was crafted with purpose. Belgian artisans and cutting-edge designers collaborated to create an immersive narrative that celebrated beauty, sustainability, and innovation.
Beyond the festival, Tomorrowland’s influence extended into fashion, fiction, and eco-conscious initiatives like the Love Tomorrow project. With the Tomorrowland Foundation nurturing creativity in children, the brand proved that design could inspire not just awe but action.