Sustainability and the Next Generation of Design

Sustainability remains a key pillar of Salone’s mission, as the event continues its commitment to achieving ISO 20121 certification for sustainable event management. Exhibitors will be encouraged to adopt the Green Guidelines, ensuring that stand designs align with the fair’s broader vision for environmental responsibility. This dedication to sustainability is also reflected in the 26th edition of SaloneSatellite, which will explore the theme ‘New Craftsmanship: A New World’, encouraging a dialogue between traditional artisanal techniques and cutting-edge innovation. The aim is to bridge heritage and the future, fostering new interactions between craftsmanship and contemporary design that prioritise longevity, cultural identity, and ecological awareness.

As always, the reach of Salone extends beyond the fairgrounds, spilling into the vibrant streets of Milan during Milan Design Week. The city will be transformed into an open-air exhibition, where design lovers from around the world will have access to installations, talks, and exhibitions that celebrate the ever-evolving landscape of creativity. Among the highlights, Robert Wilson’s ‘The Night Before. Object Chairs Opera’ at Teatro alla Scala promises to be an unforgettable experience, blending the designer’s iconic scenography with a selection of operatic masterpieces performed by the Scala Orchestra, under the direction of Michele Spotti, and featuring the acclaimed soprano Marina Rebeka.

Meanwhile, Design Kiosk, a creative hub curated by Corraini Edizioni, will take over Piazza della Scala from 1 to 13 April, serving as a gathering point for designers, thinkers, and visitors eager to engage with the latest ideas in design. The city’s thriving showroom scene will also come alive, with over 100 brand showrooms participating in Fuorisalone, offering visitors a deeper dive into the world of interior and product design. To ensure a seamless experience for visitors, Salone will once again promote Progetto Accoglienza, a unique initiative that enlists over 100 students from leading design institutions to assist guests in navigating the wealth of events taking place throughout Milan.

The Future of Design, Thought for Humans

Under the banner ‘Thought for Humans.’, the Salone’s 2025 communication campaign, led by Dentsu Creative Italy and captured through the lens of photographer Bill Durgin, highlights the intimate relationship between humans and materiality.

With a redesigned exhibition layout featuring ring-structured pavilions (13-15 and 22-24) and thematic pathways, visitors can expect a more fluid and engaging experience. A standout feature will be ‘A Luxury Way’ (Pavilions 13-15), celebrating the Italian mastery of timeless design.

As Maria Porro, President of Salone del Mobile.Milano, puts it: “The Salone is more than an exhibition; it is a dynamic force shaping the future of design, business, and culture. With our continued investment in quality, sustainability, and innovation, we aim to create an event that not only connects professionals but also inspires the next generation of thinkers and makers”.

With an unmatched ability to bring together commerce, creativity, and culture, Salone del Mobile.Milano 2025 is set to once again affirm Milan as the beating heart of the global design scene.