In a bold reimagining of underutilised common areas, Studio Robert Jamieson has injected new energy into The Roxy Hotel in TriBeCa, reshaping its public-facing identity with a series of distinctive, branded interventions. The studio’s approach focused on activating dormant spaces to engage both guests and locals, creating moments of interaction and atmosphere through considered design.
The first transformation repurposed a former egress corridor into a bespoke Jack’s Stir Brew Coffee location. Featuring its own street entrance and outdoor seating, the space is defined by tactile materials and reclaimed elements: a 16-foot salvaged timber bar, marble countertop from Philadelphia’s Independence Mall, and custom red-painted floors. Branded signage and a signature canopy reinforce visual continuity with Jack’s other outposts.
Adjacent to the hotel lobby, an overlooked corner of the existing bar was redefined as a dedicated Oyster Bar. Brass cold cases, vintage clamshell sconces, and Moroccan fish-scale tiling bring texture and charm, complemented by new Art Deco–inspired signage.
Finally, a curved, compact zone outside the hotel’s new art-house cinema was converted into a stylish concession stand, featuring a curved timber-and-glass counter and a retrofitted neon cinema sign, blending nostalgia with function. Together, the interventions subtly recast The Roxy as a vibrant cultural and social hub.

11 Howard Hotel by Beyer Blinder Belle 

Originally constructed in 1961 as a postal storage facility and later converted into a hotel in the early 1990s, 138 Lafayette Street has undergone a full transformation into 11 Howard – a boutique hotel redefining the evolving SoHo landscape. Led by Beyer Blinder Belle in collaboration with RFR Holding, creative director Anda Andrei, and interior designers Space Copenhagen, the project encompassed a comprehensive renovation of 226 rooms across 12 floors.
The design introduces a new identity through thoughtfully curated public spaces—including a restaurant, bar, retail, lounges, and meeting areas—anchored by a relocated lobby entrance on Howard Street. A redesigned ground-level façade, featuring steel storefronts and an architectural marquee, enhances street presence and integrates the hotel seamlessly into the industrial character of its surroundings.
11 Howard balances raw materiality with Scandinavian elegance, offering refined interiors and panoramic terrace suites that reflect a modern, understated luxury aligned with SoHo’s creative spirit.

The Whitby Hotel by Stonehill Taylor

The Aka Nomad by Lissoni Architecture 

Nestled in the centre of Manhattan’s burgeoning design district, AKA NoMad marks the brand’s first realised project in New York City – an urban sanctuary conceived to offer respite from the relentless pace of city life. Designed as a threshold between two worlds, the hotel’s entrance creates a sensory transition from the buzz of the streets into an atmosphere of stillness and elegance.
The architectural and interior concept draws inspiration from Japanese and Scandinavian minimalism, expressed through clean lines, natural materials, and a serene palette. A sculptural staircase – crafted from bronze-painted metal with Pietra d’Avola stone treads – rises like a folded origami structure, guiding guests toward a mezzanine wrapped in diffused light.
Throughout the interiors, tailored furniture and iconic design objects sit comfortably alongside soft textiles in neutral hues, evoking intimacy without excess. Carefully calibrated lighting adds to the enveloping warmth, creating a space that balances clarity with comfort.
Designed by Piero Lissoni, the project channels an abstract, cinematic vision of New York – a city of energy and stillness, diversity and sophistication. Echoes of Art Deco, 1950s glamour, and timeless modernity converge in a hotel that reflects the city’s layered soul with refined understatement.